As the Director of Business Development for HCA, Inc., Anthony Sinisgalli understands the importance of effective communication for sales success. Sinisgalli emphasizes listening before speaking. Sales professionals often feel as if they need to deliver a pitch to convince the client to close the deal. Instead, these individuals should listen to the needs of the client and truly understand them before speaking about the services they offer. Then, they can customize their pitch according to what the client actually seeks.
Sales professionals should also ask for clarification when they do not understand what a client is saying. This sort of active listening demonstrates to the client that the sales person actually cares and provides the sales person with more insight about the client. The best sales professionals ask their clients intelligent questions that lead to an expressed need of the product being sold.
The University of Florida’s Alumni Association works in affiliation with the school’s Gator Clubs, comprised of roughly 100 international groups. These organizations offer events for students, alumni, family, and friends, as well as scholarships for incoming students. They also provide meetings where members discuss school news and gatherings where members collectively watch school sports games.
In order to give back to their local communities, Gator Clubs further conduct free seminars and community service initiatives. For individuals who start and run the clubs, the school offers Gator Clubs Leaders Weekends to encourage communication, development, and entertainment. All of these efforts combine to raise consciousness about the school, help graduates advance their careers, improve the standing of individuals and municipalities, and share a good time with members and their friends.
About the author: A skilled business professional, Mr. Anthony Sinisgalli earned a Bachelor of Science in Business Administration at the University of Florida in Gainesville. Today, he serves as the Director of Business Development at HCA, Inc., in Jacksonville.